Session 1 - Branding Your V.O.I.C.E: Personal Branding for Therapists: 

Owning your personal brand is key to building a business that will get you the revenue and lifestyle you desire and deserve. In this session, Dr. Jackman will present the essential elements to crafting your personal brand using her tested V.O.I.C.E strategy. You will create a vision statement that connects to your core values and goals, and that will help you attract your ideal clientele and secure the lifestyle you envision.

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Workshop Goals:

• Craft your personal brand identity using the V.O.I.C.E. strategy

• Create your ideal client/customer persona

• Build an authentic and compelling vision statement

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Session 2 - Winning Content: The Keys to Turning Followers Into Customers 

Content takes many shapes and sizes. It can be videos, blogs, or social media posts. Content is what you choose on social media platforms to publish and share with
your audience. In this session you'll learn to create content that increases engagement and sales for your brand. 

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Workshop Goals:

• Create content that builds your visibility and turns your viewers into clients and customers.

• Gain strategies for identifying what  makes content engaging 

• Master the 5 proven strategies and tactics to grow on social media and make sales. 

Session 3 & 4 - On Becoming a Media Darling: How To Shine When Giving Media Interviews

Today’s media landscape is fluid, and to keep yourself up to speed in the world of mass communications, learning how to engage with today’s traditional and online media is key to spreading your message.  In this seminar, we’ll learn the basics of today’s media landscape and you’ll learn the secrets to becoming a ‘media darling’ where you will find yourself high on the contact list of reporters and producers as they are frequently booking guests on issues where a mental health professional’s insight is in growing need.

 

Workshop Goals:

• Build confidence with media interviews

• Learn how to prepare for media interviews

• Practice delivering impactful soundbites

Session 5 - 5 Ways to Power Up Your Brand with LinkedIn

Whether you are a business owner, consultant or launching your next side hustle, LinkedIn is the best way to  generate broader visibility for your brand. And, like all social media platforms, LinkedIn comes with its own built-in, rules, quirks, algorithms, and tricks of  the trade. Don't miss out on the opportunity to learn how to harness the power of LinkedIn. Join this workshop to  build a powerful LinkedIn Profile optimized for search, that gets you found, and positions you as an authority in  your industry. 

 

Workshop goals:

• Get your LinkedIn profile found first with an optimized, corporate-attracting or a client magnet profile.

• Create cover images and headlines designed to stop the scroll (with real examples)

• Build a brand and become an expert/authority in your industry 

Session 6: Taking Action: Creating a Content Calendar

Sessions 1-5 has taught you how to truly position yourself professional in media on various channels and platforms. In this session we will focus on creating a content calendar that is tailored to your brand goals and helps you reach your audience authentically. 

 

Workshop goals:

• Identify the best content creating tools for you 

• Quickly batch and create content 

• Develop a monthly content calendar you can use over and over again